Navin: The new phone book’s here! The new phone book’s here!
Harry: Well I wish I could get so excited about nothing.
Navin: Nothing? Are you kidding?! Page 73, Johnson, Navin, R.! I’m somebody now! Millions of people look at this book every day! This is the kind of spontaneous publicity, you’re name in print, that makes people. I’m in print! Things are going to start happening to me now.
That’s kinda how we react when we see our name in Social Media lights. Now we don’t have to go over board, but we do want your small business to have a “big box” presence. And it really doesn’t take much.
I have a system that I follow that has been researched and found to help you be found on the interwebs as well.
Why do you need a social media presence as a small business? Well, I’m glad you asked. There’s a few reasons.
Affordable and Effective Marketing
It’s quick and easy, cost effective and it makes you look like a “big fish” in the pond. It gives you an opportunity to compete with the “big dogs” for attention at the dog park. It gives your customer or fan base something to share with their friends so they can seem like they are the smartest, most hip or with it person on the block. (Have you noticed, hardly anyone post their actual happenings on social media anymore? It’s mostly just sharing other people’s stuff. Give them that “stuff”.)
Makes you REAL and Creates Loyal Customers
Being a part of any social media presence makes you real. People crave connection these days. This gives you the connection. You become the industry expert and build a credible reputation.
Regular social media posts helps to build brand loyalty. You can tell your story. Share why you are passionate about your product or service. Connect with other that are like you or have been in your shoes.
Insight for YOU
Many of the social media outlets have free tools that let you know about your audience. FREE! Facebook will tell you the demographics (that they collect on each of us) of your page/event/ad visitors. That can be really useful to you as a small business owner.
Now if you’d like to do it all yourself, you are welcome to. Here’s a great set of tips from Hootsuite to help you out. But the reality is, many small businesses just don’t have the bandwidth, resources, time, money or energy to do it all. Let’s start that conversation today.
Still not sure you need a strong social media presence? Look what Forbes has to say about it in their article 10 Expert Social Media Tips To Help Your Small Business Succeed. Here’s a great article from Deborah Sweeney, business.com writer, as well.